Car dealerships

You pay to get them into the showroom. What happens there?

The conversation that decides the deal is still a blind spot. Clunaro captures and analyzes every sales conversation, revealing what top performers do differently, where deals are lost, and exactly where each rep can improve.

The gap

You know what sold. You don’t know why you didn’t sell more.

  • You see the results. Not the reasons. Your systems track sales and rep performance, but not the conversations that drive them.
  • The data is incomplete. Walk-ins go untracked, and CRM records are often partial or missing.
  • CRM updates create friction. Salespeople spend time on manual data entry instead of selling, creating frustration and wasted time.
A salesperson and a customer crouched beside a car on a showroom floor, mid-conversation.
The data hidden in customer conversations

See what’s actually happening inside the sales process

From insight to action

Better conversations. Better dealership performance.

  1. Coach every rep with real evidence

    Show exactly where each salesperson can improve, based on real customer interactions.

  2. Replicate what top performers do

    Identify the behaviors that drive results and spread them across the team.

  3. Automate CRM capture

    Turn conversations into structured CRM data, without manual entry.

  4. Capture the voice of the customer

    Continuously understand customer needs, preferences, objections, and emerging trends.

  5. See what’s happening across your showrooms

    Give management visibility into sales execution across reps and locations.

For salespeople

Built to help you sell, not slow you down

A sales manager with a clipboard talking to a salesperson on the showroom floor.
  • Less typing, more selling. What was said becomes the record.
  • Get credit for what you do well. Great sales behaviors become visible, not just the final number.
  • Help where you need it. Get coaching on the specific skills and moments that matter.
  • The button is yours. You control when recording starts and stops.

Your sales floor is telling you so much. Are you listening?